Who are your competitors? Are they in the cloud or 3 blocks away in brick-and-mortar? What is their competitive position versus your own? Have they introduced new products, services, or operating methods? Have they eliminated products or services? Have you had conversations with your customers about additions or changes they’d like to see in your business? Have you asked if there are products or services they foresee wanting or needing? The bottom line is, what changes or pivots are necessary in your business in response to current market conditions and potential future directions? Each of these topics are explored in this program, in hopes that you will take action to boost your credibility, competitive position, profits and sustainability.
